Industry Trends

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Joby’s Flying Taxi Is Closer to a Reality

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Vocabulary & Expressions

full-scale: 실물 크기의
We’ve been flying prototypes of our aircraft since 2017, full-scale prototypes…

pivotal moment: 중요한 시점
This is a pivotal moment.

serial: 계속되는, 순차의
When does it become a sort of serial production?

capacity: 수용력
…give us the capacity to build hundreds of aircraft per year…

regulator: 규제 기관
lean in: 관심을 기울이다
 …regulators from around the world that are really leaning in on this new technology.

commercial: 상업의, 상업적인
Our target is to launch our commercial service here in the U.S. in 2025.

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Consumer Electronics Show Highlights Tech, AI

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Vocabulary & Expressions

exhibitor: 전시업체
The largest consumer technology event in the world will be even bigger this time around, with a 10% increase in exhibit space and more than 3,500 exhibitors.

manufacturer: 제조업체
More than 300 manufacturers make up the transportation category alone.

dominate: 지배하다
Artificial intelligence is expected to dominate the exhibit floor, especially in key areas where there’s been explosive growth.

attendee: 참석자
Attendees will also get to see goods and services from many equal-minded companies.

utilize: 활용하다
showcase: 선보이다
Companies utilizing clean energy or showcasing technologies that conserve energy.

agricultural: 농업의
We’re also seeing it show up in like the agricultural food tech category where companies are showcasing how they are producing in an energy-efficient way.

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Retro Tech Is Becoming Trendy Again

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Vocabulary & Expressions

nostalgia: 향수
For some, that little piece of nostalgia is priceless.

beloved: 사랑받는
fetch: 팔리다
The Sony Walkman, including the beloved yellow sports model, can fetch hundreds of dollars on E-Bay.

price jumps to: 가격이 오르다
If in the original box, the price jumps to the thousands.

scoop up: 수거하다
Old devices of all kinds are being scooped up in an increasingly online world.

old school: 구식의
According to Google, old school technology has seen a rise in search trends.

like riding a bike: 한 번 배우면 쉽게 잊어버리지 않는
Turns out Tetris is a bit like riding a bike.

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Apple Plans Hardware Subscription Service for iPhones

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Vocabulary & Expressions

carrier: 통신사
split (something) over installments: ~을 할부로 나누다
You can buy an iPhone through your carrier or through Apple and split it over installments, whether that’s 12 months or 24 months.

recurring revenue: 반복하여 발생하는 수익
And what this will do is it’ll generate more recurring revenue for Apple…

demote: 강등시키다
It’s demoting the carriers to the point that these carrier subsidies, these carrier monthly plans, these installment plans, that are generating tons of money for carriers…

proprietary: 전매, 전용
This is a new proprietary monthly fee, just like you pay $10 a month for Apple music, or $5 a month for TV Plus or Apple Arcade…

be prone to: ~하기 쉽다
When I get a new computer though, I always get the Apple Care because I’m prone to spilling coffee on my keyboard.

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Is Lab-grown Chicken the Future of Food?

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Vocabulary & Expressions

distinguish: 구별하다, 식별하다
…this nugget, which was grown in a lab, and even chefs have a hard time distinguishing from the real thing.

texture: (음식의) 씹히는 느낌, 식감
…great flavor, the texture is really nice.

genetically: 유전적으로
Is it genetically not chicken?

minced meat: 다진 고기
And then, in as little as two weeks, it comes out looking like minced meat.

cultivated: 배양된
cruelty concerns: (동물) 학대에 대한 우려
Cultivated meat allows people to eat meat without slaughtering animals, removing cruelty concerns.

hard sell: 설득하기 어려운 것
…because the idea of 3D-printed meat still might be a hard sell for some. 

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LinkedIn’s most in-demand skills for 2024

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Vocabulary & Expressions

in-demand: 수요가 많은
Here with an exclusive look at LinkedIn’s most in-demand skills for 2024, one of our favorites, the editor in chief of LinkedIn, Dan Roth.

sought-after: 수요가 많은
Before we get into the list, let’s talk about this concept of skills now being more sought-after than a degree or even education in general.

win over (someone): ~의 마음을 얻다, ~을 끌어들이다
Number one is being able to find customers and win over customers…

analytical: 분석적인
And the last one is analytical skills.

roll up (one’s) sleeve: (큰 일의) 준비를 하다, 두 팔 걷고 나서다
Your employer says, I need you to do “y” and you have to be able to do “y” and roll up your sleeve and go do the work.

demonstrate: 시연하다, 증명하다
That is the best way to pick up skills and demonstrate that you’ve actually learned them.

serendipity: 우연한 발견
That serendipity of hearing someone doing something saying like “Hey can you teach me how to do that? That’s really interesting. I want to learn it.” That how you develop those skills.  

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Why Car Companies Still Spend Thousands on Clay Models

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Vocabulary & Expressions

intricate: 복잡한
The details vary based on how intricate of a model it is.

finalize: 마무리 짓다, 완결하다
Depending on how many adjustments are made to the model, it can take a couple of years to finalize.

evaluate: 평가하다
It’s very difficult to evaluate proportions of a car on a screen.

aerodynamic: 공기 역학의
Clay models can also be useful for aerodynamic testing in the wind tunnels, where engineers evaluate a car’s drag or how easily it passes through the air around it.

ancient: 고대의, 아주 오래된
This doesn’t mean clay models are an ancient design method that hasn’t changed.

tedious: 지루한, 싫증 나는
malleable: 가단성의, 두들겨 펼 수 있는
An edit like this can be tedious, but using the malleable clay allows designers to visualize and make multiple changes with real-world proportions.

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Why Americans Love SUVs

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Vocabulary & Expressions

spike: 급증
This big spike in sales is forcing automakers to make big changes.

analyst: 분석가
That’s Michael Ward, an auto analyst at Williams Trading.

workforce: (기업 등의) 노동자, 직원
They do have a talented workforce in the Lordstown area.

mileage: 연비
…better mileage, higher profit, and consumer need.

affordable: 감당할 수 있는 (가격)
Some experts think low gas prices make SUVs and trucks more affordable.

gas-guzzling: 연료를 많이 소비하는
behemoth: 거대한 것
On top of the falling prices, these SUVs aren’t the gas-guzzling behemoths of the early 2000s.

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Flying Car Completes First Inter-City Flight

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Vocabulary & Expressions

click of a button: 클릭 한번으로 될 만큼 쉬운
A 35-minute flight in a car that at the click of a button can transform into an aircraft…

niche market: 틈새 시장
take off and land: 이·착륙
While this flight represents a milestone in this niche market, it isn’t the only prototype in town and it needs a runway to take off and land…

take off: 도약하다, 발전하다
But with the technology taking off, there is the question of exactly how they will fit into today’s world.

staple: 주요한 테마
depict: 묘사하다
dystopian: 반(反)이상향의
                       (≠ utopian)
Flying cars may be a staple in films depicting dystopian futures where traffic jams would be a problem.

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How Cars Went From Boxy to Curvy

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Vocabulary & Expressions

sleek: 매끈한
…streamliners like this Chrysler Airflow used a sleek design to reduce wind resistance.

steady decline: 꾸준한 감소
Gas prices were on a fairly steady decline at this point, so streamlining for fuel efficiency was less of a concern.

whopping: 무려
In the 60s, a gallon of gas in France cost a whopping 73.1 cents, while it was just 31 cents in the U.S.

aerodynamic: 공기 역학의
So European designers started experimenting with more aerodynamic designs…

upscale: 고소득층에 속하는, 부유한
…American automakers started to copy the European aerodynamic look to try to attract upscale customers.

skyrocket: 급등하다
American gas prices at this point were skyrocketing due to conflict in the Middle East.
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