Business Insights

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Confectioneries Adapting Amidst Cocoa Scarcity

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Vocabulary & Expressions

profit margin: 순이익률
skyrocketing prices: 치솟는 가격
That says they’re facing pressure on their profit margins amid skyrocketing prices in the cocoa market.

evaluate: 평가하다
We stopped giving any discounts or giveaways, so we’ve stopped offers and we are evaluating the price increase.

meltdown: 붕괴
The meltdown in the chocolate market could get worse.

hike prices: 가격을 인상하다
While it hasn’t hiked prices yet, it might have to do so given that prices would have to increase by 30% just to break even.

diversify: 다각화하다
In terms of long-term strategy, I think that we would have to look at having a diversified portfolio for us.

deter: 억제하다
Still, one economist says demand is unlikely to be deterred.

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Investors Dump Streamers Despite High Viewership

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Vocabulary & Expressions

premature: 시기상조의
I’m going to explain why Wall Street has been dumping streamers, why the data show this could be a bit premature and why the days of choosing between dozens of streaming options could be numbered.

harsh: 가혹한
That said, Wall Street may be punishing these companies a little too harshly when you look at the data on streaming.

household: 가정
The percentage of household spending over $100 a month is growing while the percentage spending less than $20 is shrinking fast.

outpace: 앞지르다
discretionary spending: 재량 지출
The report also found that the rise in spending on streaming services was significantly outpacing overall discretionary spending and what consumers were spending on entertainment in general.

survive: 살아남다
She told me that it’s unlikely all of these streaming services will survive.

consolidate: 강화하다
acquisition: 인수
She expects that many will have to consolidate through mergers and acquisitions while others will go the way of short form streaming platform, Quibi.

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“I Didn’t Expect ChatGPT To Get So Good.”

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Vocabulary & Expressions

entrepreneur: 사업가
He’s been an entrepreneur and a leader in the tech industry for a long time

skeptical: 회의적
I was surprised to see the evolution of your work, and I was very skeptical.

neuron: 신경 세포
It involves connected neurons and evolving connections, something we can’t easily observe directly.

notable work: 주목할 만한 성과
interpretability: 해석능력
There has been some notable work on interpretability, and I believe we will continue to make progress in understanding these networks.

scientific curiosity: 과학적 호기심
We are motivated by scientific curiosity to truly comprehend these networks, and I am confident that within the next five years, we will achieve this understanding.

empirical discovery: 경험적 발견
This pattern of making empirical discoveries first and then deepening scientific understanding is common in the history of technology.

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IKEA Effect’ Behind the Company’s Business Model

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Vocabulary & Expressions

encounter: (예기치 않게) 맞닥뜨리다, 마주하다
If you’ve ever visited an Ikea, you’ve likely encountered their store’s endlessly winding floor plan.

conventional: 통상적인
Ikea may be the biggest furniture retailer on the planet, but it’s certainly not conventional.

maze: 미로
When you step into an Ikea, you immediately sort of are put into this maze-like path of different rooms.

keep (someone) curious: 계속 (누군가를) 궁금하게 하다
The floor plan of most Ikea stores resembles a maze that curves about every 50 feet to keep customers curious about what comes next.

frustratingly: 답답할 정도로
An Ikea is, to some, frustratingly winding, but really, it’s laid out as an experience to get you to buy more.

coin (something): (새로운 말이나 표현 등을) 만들다
The term Ikea effect was first coined in 2011 by researchers who noticed a similar phenomenon in other products and businesses.

dorm: 기숙사
You know, obviously, if you go into a student dorm room, you’re gonna find a lot of Ikea, but you’ll also find some Ikea products in a wealthy person’s home.

aesthetic: 미학
 It’s this idea that everything is imbalanced, both price, form, function, the aesthetic, the sustainability.

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The Economics of McDonald’s International

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Vocabulary & Expressions

exclusive: 독점적인, 전용의  
respective: 각각의
They’re exclusive to McDonald’s in their respective countries.

bulk: 대부분
…but the bulk of their restaurants are actually international.

localization: 현지화
Adopting a menu like this is a strategy companies use called localization…

incorporate: 포함하다
Local flavors are incorporated in several ways.

interpretation: 해석, 이해
spice: 양념, 향신료
…each one of those markets has a different interpretation of what spice means to their consumers.

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Disney Loses Mickey Mouse Copyright in 2024

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Vocabulary & Expressions

rendition: 묘사
It’s a simple early rendition of perhaps the most recognizable cartoon character ever created.

full circle: 원점으로 돌아오다
So, this is a bit of a full circle moment then?

caveat: 주의사항
But there’s an important caveat, it has to be the Steamboat Willie versions, not the more familiar renditions of the characters that followed.

in the long run: 결국에는
enduring: 지속되는
But in the long run, our culture gets to decide what kinds of public domain reuses have enduring appeal.

poster child: 상징
Disney is the poster child for just how valuable the public domain is.

high-profile: 유명한
What are some of the high-profile characters that will enter the public domain in the next few years?

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Why Companies Are “Debranding”

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Vocabulary & Expressions

discard: 버리다
…some of the world’s biggest companies have discarded depth and detail to debrand.

shrink: 축소시키다
Now the trick is to shrink an entire identity into a tiny digital box. 

stake: (성공을 위해) 투자한 돈
be obliged to: 하는 수 없이 ~하다 
…these companies grew and the stakes rose, so their logos were obliged to mature.

span: 포괄하다
…vital to brands that span genres, showcase variety, or offer 31 flavors. 

pendulum: (여론 등의) 변화
…when the pendulum will swing and the trend revert to detail, complexity, and personality?

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What NFTs Mean for Brand Loyalty

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Vocabulary & Expressions

collectible: 수집품
rack up: 달성하다
The digital collectibles racked up over $17 billion in sales in 2021…

a passing fad: 일시적 유행
Whether NFTs are a passing fad or the future of collectibles is all yet to be seen.

seamlessly: 매끄럽게
There are tools in place to help you seamlessly integrate these digital collectibles…

accrue: 모으다, 축적하다
…get first access to new and exclusive items in your shop, unique codes that accrue points…

freebie: 공짜로 주는 것
This NFT freebie was a huge incentive for customers…

get (one’s) foot in the door: 기회를 얻다, 첫 걸음을 내딛다
…partnerships with crypto artists are a great way to get your foot in the door. 

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New Magic Word for Branding Is Collaborations

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Vocabulary & Expressions

feeding frenzy: 떼 지어 몰려듦
tactical: 전략적인
But now we see a feeding frenzy of tactical virality based on one magic symbol.

comingle: 혼합하다
The most obvious answer is the magic that happens when brands comingle fans.

taste bud: 입맛
monkey with (something): ~을 가지고 놀다
There are taste bud collaborations that monkey with our senses, like Coffee-Mate and Snickers…

lucrative: 수익성이 좋은
…of all the characters on the keyboard, this cross may be branding’s most lucrative.

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Explainer: What is ‘Greenwashing’?

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Vocabulary & Expressions

greenwashing: 그린워싱(실제로는 친환경적이지 않지만 마치 친환경적인 것처럼 홍보하는 ‘위장환경주의’)
Companies that are out there greenwashing.

environmental claims:친환경적임을 주장하는 것  
The number of environmental claims made by various companies and organizations is rising…

hit a target: 목표를 달성하다
…companies are under more and more pressure to hit their environmental, social, and governance ESG targets.

COP (Conference of the Parties): 유엔기후변화협약 당사국총회 
…it’s likely to be a hot topic at the upcoming COP26 summit.

drown: 푹 빠지게 하다, 완전히 믿게 하다 
They have been drowning us in promises and not delivering.

profile (one’s) green credential: 
~의 친환경 인증을 알리다
…they felt justified in profiling their green credentials.

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