What Are Typical Questions for PR Interviews?

typical: 보통의, 일반적인
I want to talk to you a little bit about typical questions for a public relations interview.

brand: 상표
They’re very different from media interviews and this is your great chance to get your message out on behalf of your brand the way you want it told.

sound flat:  밋밋하게 들리다
The first thing they tend to do is sound flat.

generic: 포괄적인
They sound very generic and that actually pushes your audience away.

struggle: ~로 고심하다
invent: 발명하다
Ask them about what they struggled with that led them to invent the product or create the company.

primary goal: 주요 목표
Anything that lets them seem more real, that’s your primary goal.