Hershey Announces it Will Raise Prices by Double Digits

VOCABULARY & EXPRESSIONS

sky-high: 하늘을 찌를 듯한
Hershey announcing it’s raising its prices because of sky-high costs of cocoa.

correspondent: 특파원
Let’s bring in NBC’s business correspondent Brian Chung.

satiate: 실컷 만족시키다
sweet tooth: 단것을 좋아함
Unfortunately, it’s going to get a little bit more expensive to satiate that sweet tooth because Hershey’s did say that they’re going to have to raise the cost on consumers by low double digits.

hamper: 방해하다
They’ve been hampered by bad weather.

shrinkflation: 제품의 가격은 그대로 두지만 크기나 중량을 줄여 가격을 인상하는 판매 전략
So again, Hershey’s saying not only could there be price increases, they might even have to change the size of the packaging as what’s known as shrinkflation as we’ve talked about so much on the show.

source (something): 공급을 얻다
You look at a company like Dunkin Donuts, which sources a lot of their coffee from Brazil.

 
 

 

 

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