Matcha Mania Leads to Concerns Over Supply With Tariffs

global sensation: 세계적인 화제
Today it’s a global sensation.

appealing: 매력적인
If you look on Instagram and Tik Tok, like the bright green color of matcha, it’s very visually appealing.

harvest: 수확
Plus, record-breaking heat hurting this spring’s harvest with tight supply and sky-high demand.

raw material: 원자재
But it makes it more complicated when you’re factoring both the tariffs and the increase in in raw material cost in Japan.

appetizing: 구미를 동하게 하는
Affordable is still appetizing for many.

business is booming: 사업이 번창하다
For now, business is booming at the matcha cafes.

put their money where their mouth is: 말이 아닌 행동으로 보이다
And as prices rise, time will tell whether matcha lovers will keep putting their money where their mouth is.