Sweet Pleasures of Coca-Cola’s Storytelling

embrace: 받아들이다
If you’re not embracing the idea that there’s this exchange right now…

be willing to: ~할 의향이 있다
…it’s on us as brand storytellers to create content that you are willing to watch.

relevant: 관련 있는, 와닿는
We’re evolving our storytelling to be more relevant, to be more engaging…

one-way dialogue: 일방적인 대화
two-way dialogue: 상호간의 대화
So it’s no longer just a one-way dialogue, it really is a true two-way dialogue.

orchestrate: 편곡하다
…all orchestrated with the sounds of the movie theater.