{"id":1446,"date":"2024-10-02T16:55:54","date_gmt":"2024-10-02T07:55:54","guid":{"rendered":"http:\/\/lp.spep.co.kr\/?p=1446"},"modified":"2024-10-04T13:55:48","modified_gmt":"2024-10-04T04:55:48","slug":"1446","status":"publish","type":"post","link":"https:\/\/lp.spep.co.kr\/?p=1446","title":{"rendered":"The Fine Line between Marketing and PR"},"content":{"rendered":"<!-- wp:themify-builder\/canvas \/-->","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[73],"tags":[102,78,79],"builder_content":"\n<h3>VOCABULARY & EXPRESSIONS<\/h3> <p data-pm-slice=\"1 1 []\"><strong><mark>complement one another<\/mark>: <\/strong>\uc11c\ub85c\ub97c \ubcf4\uc644\ud558\ub2e4<br \/>We look at how they <strong><em>complement one another<\/em><\/strong>.<br \/><br \/><strong><mark>close knit<\/mark>: <\/strong>\uae34\ubc00\ud788 \ub9fa\uc5b4\uc9c4<br \/>There\u2019s some really, really <strong><em>close knit<\/em><\/strong> things that occur here.<br \/><br \/><strong><mark>driven by reputation<\/mark>: <\/strong>\ud3c9\ud310\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\ub294<br \/><strong><mark>reality<\/mark>: <\/strong>\ud604\uc2e4<br \/>So with PR, we\u2019re <strong><em>driven by reputation<\/em><\/strong>, and our reputation as an organization is very much our <strong><em>reality<\/em><\/strong>.<br \/><br \/><strong><mark>organization<\/mark>:<\/strong> \uc870\uc9c1<br \/><strong><mark>consistent<\/mark>: <\/strong>\uc77c\uad00\ub41c<br \/><strong><mark>transparent<\/mark>: <\/strong>\uba85\ubc31\ud55c<br \/>If an <strong><em>organization<\/em><\/strong> spends time both marketing, providing clear, <strong><em>consistent <\/em><\/strong>communications and messages and PR being <strong><em>transparent<\/em><\/strong> in their operations, they can start to help one another.<\/p>","_links":{"self":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1446"}],"collection":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1446"}],"version-history":[{"count":8,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions"}],"predecessor-version":[{"id":1454,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions\/1454"}],"wp:attachment":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}