{"id":2297,"date":"2026-07-01T15:15:50","date_gmt":"2026-07-01T06:15:50","guid":{"rendered":"https:\/\/lp.spep.co.kr\/?p=2297"},"modified":"2026-07-03T13:59:41","modified_gmt":"2026-07-03T04:59:41","slug":"how-tiktok-and-youtube-are-reinventing-sports-viewership","status":"publish","type":"post","link":"https:\/\/lp.spep.co.kr\/?p=2297","title":{"rendered":"How TikTok And YouTube Are Reinventing Sports Viewership"},"content":{"rendered":"<!-- wp:themify-builder\/canvas \/-->\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"post-video\"><iframe loading=\"lazy\" title=\"How TikTok And YouTube Are Reinventing Sports Viewership\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/PSTcv_FWqfs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#096397\" class=\"has-inline-color\">VOCABULARY &amp; EXPRESSIONS<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">soar<\/mark>: <\/strong>\uae09\ub4f1\ud558\ub2e4, \ud06c\uac8c \uc99d\uac00\ud558\ub2e4<br>Sports ratings are <strong><em>soaring<\/em><\/strong>, but for younger audiences, leagues, teams and media networks are increasingly forced to meet those fans on social media.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">lion&#8217;s share<\/mark>: <\/strong>\uac00\uc7a5 \ud070 \ubaab, \ub300\ubd80\ubd84<br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">plummet<\/mark>: <\/strong>\uae09\uac10\ud558\ub2e4, \uae09\ub77d\ud558\ub2e4<br>Live sports attracts the <strong><em>lion&#8217;s share<\/em><\/strong> of viewers even as cable subscriptions <strong><em>plummet<\/em><\/strong>.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">cohort<\/mark>: <\/strong>\uc5f0\ub839\uce35, \uc9d1\ub2e8<br>ESPN saw an increase of 38% new streaming users over the age of 46, while the youngest <strong><em>cohort<\/em><\/strong> between 17 and 25 was up just 8%.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">ink (something)<\/mark>: <\/strong>(\uacc4\uc57d\uc744) \uccb4\uacb0\ud558\ub2e4, \ub9fa\ub2e4<br>This is why, as the leagues have made an effort to <strong><em>ink<\/em><\/strong> more deals with streaming and tech platforms, they&#8217;re also trying to reach younger audiences in new ways.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">throws (one) hat in the ring<\/mark>: <\/strong>\uacbd\uc7c1\uc5d0 \ub6f0\uc5b4\ub4e4\ub2e4, \ucc38\uc5ec\ub97c \uc120\uc5b8\ud558\ub2e4<br>Some sources tell me they think it&#8217;s only a matter of time before TikTok <strong><em>throws its hat in the ring<\/em><\/strong>.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">foresee<\/mark>: <\/strong>\uc608\uc0c1\ud558\ub2e4, \ub0b4\ub2e4\ubcf4\ub2e4<br>But TikTok doesn&#8217;t <strong><em>foresee<\/em><\/strong> that as its next step yet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VOCABULARY &amp; EXPRESSIONS soar: \uae09\ub4f1\ud558\ub2e4, \ud06c\uac8c \uc99d\uac00\ud558\ub2e4Sports ratings are soaring, but for younger audiences, leagues, teams and media networks are increasingly forced to meet those fans on social media. lion&#8217;s share: \uac00\uc7a5 \ud070 \ubaab, \ub300\ubd80\ubd84plummet: \uae09\uac10\ud558\ub2e4, \uae09\ub77d\ud558\ub2e4Live sports attracts the lion&#8217;s share of viewers even as cable subscriptions plummet. cohort: \uc5f0\ub839\uce35, \uc9d1\ub2e8ESPN saw an increase [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[66],"tags":[102,78,79],"builder_content":"","_links":{"self":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2297"}],"collection":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2297"}],"version-history":[{"count":7,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2297\/revisions"}],"predecessor-version":[{"id":2305,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2297\/revisions\/2305"}],"wp:attachment":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}