{"id":2355,"date":"2026-08-05T13:46:48","date_gmt":"2026-08-05T04:46:48","guid":{"rendered":"https:\/\/lp.spep.co.kr\/?p=2355"},"modified":"2026-08-07T13:54:47","modified_gmt":"2026-08-07T04:54:47","slug":"people-dont-buy-ideas-they-buy-you","status":"publish","type":"post","link":"https:\/\/lp.spep.co.kr\/?p=2355","title":{"rendered":"People Don\u2019t Buy Ideas. They Buy You"},"content":{"rendered":"<!-- wp:themify-builder\/canvas \/-->\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"post-video\"><iframe loading=\"lazy\" title=\"People don\u2019t buy ideas. They buy you. | Robert Herjavec\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/etWQH-OHnwI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005e95\" class=\"has-inline-color\">VOCABULARY &amp; EXPRESSIONS<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">grumpy<\/mark>: <\/strong>\uae30\ubd84\uc774 \uc5b8\uc9e2\uc740, \uc2ec\uae30\uac00 \ubd88\ud3b8\ud55c<br>We had somebody come out on Shark Tank one time and I was in a <strong><em>grumpy<\/em><\/strong> mood and this person was pitching their idea.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">accountant<\/mark>: <\/strong>\ud68c\uacc4\uc0ac<br>We can hire an <strong><em>accountant<\/em><\/strong> to help you.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">efficiency<\/mark>: <\/strong>\ud6a8\uc728\uc131<br>You&#8217;re selling incredible <strong><em>efficiency<\/em><\/strong> idea to the company, tell me how you came up with it.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">subconscious<\/mark>: <\/strong>\uc7a0\uc7ac\uc758\uc2dd, \ubb34\uc758\uc2dd<br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">conscious<\/mark>: <\/strong>\uc758\uc2dd\uc801\uc778, \uc758\uc2dd<br>The <strong><em>subconscious<\/em><\/strong> message is more powerful than the <strong><em>conscious<\/em><\/strong> mind.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">stability<\/mark>: <\/strong>\uc548\uc815\uc131<br>So, if you&#8217;re selling something about <strong><em>stability<\/em><\/strong> and security, you need to portray stability and security.<br><br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">expenditure<\/mark>: <\/strong>\uc9c0\ucd9c, \uc9c0\ucd9c\uc561<br><strong><mark style=\"background-color:#ffff00\" class=\"has-inline-color\">return on investment<\/mark>: <\/strong>\ud22c\uc790\uc218\uc775\ub960, \ud22c\uc790 \ub300\ube44 \uc218\uc775<br>But if you&#8217;re pitching it to the CEO, you need to start thinking about business outcomes, finance, <strong><em>expenditure<\/em><\/strong>, ROI, <strong><em>return on investment<\/em><\/strong>, all of those things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VOCABULARY &amp; EXPRESSIONS grumpy: \uae30\ubd84\uc774 \uc5b8\uc9e2\uc740, \uc2ec\uae30\uac00 \ubd88\ud3b8\ud55cWe had somebody come out on Shark Tank one time and I was in a grumpy mood and this person was pitching their idea. accountant: \ud68c\uacc4\uc0acWe can hire an accountant to help you. efficiency: \ud6a8\uc728\uc131You&#8217;re selling incredible efficiency idea to the company, tell me how you came up [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[73],"tags":[83,78,79],"builder_content":"","_links":{"self":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2355"}],"collection":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2355"}],"version-history":[{"count":7,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2355\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2355\/revisions\/2364"}],"wp:attachment":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}