{"id":717,"date":"2024-06-28T03:10:05","date_gmt":"2024-06-28T03:10:05","guid":{"rendered":"http:\/\/lp.spep.co.kr\/?p=717"},"modified":"2024-07-11T00:00:18","modified_gmt":"2024-07-11T00:00:18","slug":"sweet-pleasures-of-coca-colas-storytelling","status":"publish","type":"post","link":"https:\/\/lp.spep.co.kr\/?p=717","title":{"rendered":"Sweet Pleasures of Coca-Cola&#8217;s Storytelling"},"content":{"rendered":"<!-- wp:themify-builder\/canvas \/-->","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[71],"tags":[78,87,79],"builder_content":"\n<h3>Vocabulary & Expressions<\/h3> <p><strong><mark>embrace<\/mark><\/strong>: \ubc1b\uc544\ub4e4\uc774\ub2e4 <br \/>If you\u2019re not <strong><em>embracing<\/em><\/strong> the idea that there\u2019s this exchange right now...<br \/><br \/><strong><mark>be willing to<\/mark><\/strong>: ~\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4<br \/>...it\u2019s on us as brand storytellers to create content that you <strong><em>are willing to<\/em><\/strong> watch. <br \/><br \/><strong><mark>relevant<\/mark><\/strong>: \uad00\ub828 \uc788\ub294, \uc640\ub2ff\ub294 <br \/>We\u2019re evolving our storytelling to be more <strong><em>relevant<\/em><\/strong>, to be more engaging...<br \/><br \/><strong><mark>one-way dialogue<\/mark><\/strong>: \uc77c\ubc29\uc801\uc778 \ub300\ud654 <br \/><strong><mark>two-way dialogue<\/mark><\/strong><strong>: <\/strong>\uc0c1\ud638\uac04\uc758 \ub300\ud654 <br \/>So it\u2019s no longer just a <strong><em>one-way dialogue<\/em><\/strong>, it really is a true <strong><em>two-way dialogue<\/em><\/strong>.<br \/><br \/><strong><mark>orchestrate<\/mark><\/strong>: \ud3b8\uace1\ud558\ub2e4 <br \/>...all <strong><em>orchestrated<\/em><\/strong> with the sounds of the movie theater.<\/p>","_links":{"self":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/717"}],"collection":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=717"}],"version-history":[{"count":5,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/717\/revisions"}],"predecessor-version":[{"id":1097,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/717\/revisions\/1097"}],"wp:attachment":[{"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lp.spep.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}