Brands Revive Trends to Tap Into Millennial Spending

VOCABULARY & EXPRESSIONS

merch: 굿즈, 상품
gimmick: 눈길을 끄는 장치
TV shows, concerts, merch, food, gimmicks, all saying oops, I did it again.

romanticize: 낭만적으로 미화하다
We romanticize the past, and this is where nostalgia kicks in.

encourage: 장려하다
Can we encourage this amongst adults?

familiar: 익숙한
With the stars in commercials to live music, also finding a familiar frequency.

desire: 욕구
That’s definitely a part of the desire to push back and ground themselves in real life experiences again.

strike a chord: 공감을 불러일으키다
That’s something that is really striking a chord right now.