delivering content

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Media Training,  Mastering Difficult  Questions

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VOCABULARY & EXPRESSIONS

tactic: 전략
There’s a range of different tactics that journalists might try to use to produce an answer from you that you may not have wanted to give in the first instance.

negative: 부정적인
affirm: 단언하다 
One of the most obvious ones is the loaded question, and that is where the journalist has already assumed that there is a negative outcome which they will try to encourage you to affirm.

binary choice: 양자택일
The false dilemma question is one that journalists often use to present a series of binary choices, as though one is not possible without the other.

hypothetical question: 가상의 질문
divulge: 누설하다
The hypothetical question invites you to consider a scenario that may not ever happen, in a way which may lead you to divulge unintended information.

concise: 간결한
What it gives you is the ability to be transparent, concise, and clear.

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Executive Presence

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VOCABULARY & EXPRESSIONS

authority: 지휘권
authenticity:진본
Executive presence is the ability to project authority to communicate with confidence and authenticity.

body language: 몸짓 언어
But if you’re looking for some tips to make sure that your body language projects what you want it to, then think about these three things for your camera presence.

ditch: 버리다
Ditch the ‘if’ ‘would’ ‘could’ and move to ‘when’ ‘will’ and ‘should.’

vital: 필수적인
It makes you look comfortable in your own skin and helps with that vital connection with your audience.

reinforce: 강화하다
So make sure to support and reinforce what you’re saying on video with your executive presence.

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The Fine Line between Marketing and PR

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VOCABULARY & EXPRESSIONS

complement one another: 서로를 보완하다
We look at how they complement one another.

close knit: 긴밀히 맺어진
There’s some really, really close knit things that occur here.

driven by reputation: 평판에 의해 주도되는
reality: 현실
So with PR, we’re driven by reputation, and our reputation as an organization is very much our reality.

organization: 조직
consistent: 일관된
transparent: 명백한
If an organization spends time both marketing, providing clear, consistent communications and messages and PR being transparent in their operations, they can start to help one another.

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Media Training: The Bridging Technique

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Vocabulary & Expressions

politician: 정치인
dodge: 피하다
Now we’re all used to hearing politicians in particular dodge or avoid questions when they’re asked them.

audience: 청중
credibility: 신뢰성
It gets you nowhere and if your audience hears you doing it your credibility goes out the window.

agenda: 의제
It’s important to prepare for negative questioning and know how to answer before moving things on to your own agenda.

brief: 간단한
I’m glad you raised that point and go on to address it briefly.

journalist: 기자
editor: 편집자
Journalists, their editors, and most importantly the audience will allow you to do this so long as you don’t appear evasive or shifty.

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Why You Have an Accent in a Foreign Language

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Vocabulary & Expressions

abroad: 해외로
Have you ever found yourself speaking English with a weird hybrid accent when you go abroad?

palm: 손바닥
Hold the palm of your hand up in front of your mouth and say “Paris” in English.

puff of air: 뿜어져 나오는 바람
You’ll feel a little puff of air on your hand.

ditch: 버리다
Ditching your language’s stress pattern is often very hard and is not always well taught.

whereas: 반면
intervals: 간격
Whereas in English, the stressed syllables come at roughly regular intervals, and the remainder are less distinctly pronounced.

distinguish: 구별하다
This is how you could distinguish Italian from English being spoken through a wall…

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Making Your Business Pitch Irresistible

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Vocabulary & Expressions

compelling: 설득력 있는
Anyone who has a small business has to be able to talk about it in a really compelling way.

convoluted: 난해한, 복잡한
…use simple words instead of long, convoluted words or jargon.

talk down to (someone): ~를 얕보는 듯한 투로 이야기하다
And by the way, I wouldn’t think of this as talking down to people…

rubbish: 쓸모없는 것
If your pitch, your idea, cannot fit on the back of a napkin, it’s rubbish.

verbally: 구두로, 말로
When I deliver information to you verbally, you’ll remember about 10 percent of this conversation tomorrow.

retention: 기억(력)
But if I were to show you pictures like that napkin, retention soars to 65 percent. 

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How Do Filler Words Benefit Us?

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Vocabulary & Expressions

pepper (one’s) conversation: 대화 중간중간에 섞이다
And some of the most frequent targets of this communication regulation are the ums, ers, and likes that pepper our conversations.

disfluency: 눌변, 말더듬
Historically, these speech components had been lumped into the broader bucket of disfluencies…

imbue: 스며들다, 물들이다
…and expectations of where a conversation will go can imbue even words that seem like filler with vital information.

buy time: 시간을 벌다
fish out: 찾아내다
Hesitation phenomena can buy time for your speech to catch up with your thoughts, or to fish out the right word for a situation.

literal meaning: 문자 그대로의 뜻
…ignoring their literal meaning to convey something about the sentence in which they appear.

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Telling Stories With Data in 3 Steps

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Vocabulary & Expressions

fictional: 허구적인, 지어낸
It could be fictional, but it’s a reality you’ve created for the story.

indexed to: ~에 맞춘
…these home prices are indexed to 2005.

steadily: 꾸준히
…home prices rose steadily in most places in the world for 30 years…

bifurcate: 두 갈래로 나뉘다
…something different happened this time…the market’s bifurcated.

generic: 일반적인
…a generic title about global real home prices, which is boring and not helpful…

seamless: 아주 매끄러운
…it almost looks seamless, as if I’m just showing you one chart that changes state.

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Now This Is How You Captivate an Audience

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Vocabulary & Expressions

tragedy: 비극
…the death of one man is a tragedy, and the death of a million is a statistic.

defend oneself: 자신을 보호하다
…and we see a proud people standing up to defend themselves…

blotter: (경찰의) 사건 기록부
She went online onto the blotter and found out that that 18-year-old girl had died.

specific: 구체적인, 특정한
When you tell a story about a specific person, you feel it way more…

flat fee: 정액 요금
If they did flat fee we’d all be fine.

relate: 관련시키다
…and people will relate their experience to the Joneses, not to the 55 houses you’ve sold…

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Body Language Tips From a Public Speaking Champion

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Vocabulary & Expressions

vital organ: (심장·뇌 등의) 생명 유지에 필수적인 기관
When you get nervous, you try to cover your vital organs…

as opposed to: ~와 반대로
…connect with the speaker better, as opposed to showing the back…

move about: 움직이다, 돌아다니다
…when you’re comfortable on the stage that you’re speaking on, your body is freer to move about…

feel foreign: 이질감을 느끼다, 낯설다
constrict: 위축되다
…and if you feel foreign on that stage, what happens is your body language starts to constrict…

rest: (어떤 것에) 받치다, 기대다
Don’t rest your hands on the podium. 
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