delivering content

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How TikTok And YouTube Are Reinventing Sports Viewership

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VOCABULARY & EXPRESSIONS

soar: 급등하다, 크게 증가하다
Sports ratings are soaring, but for younger audiences, leagues, teams and media networks are increasingly forced to meet those fans on social media.

lion’s share: 가장 큰 몫, 대부분
plummet: 급감하다, 급락하다
Live sports attracts the lion’s share of viewers even as cable subscriptions plummet.

cohort: 연령층, 집단
ESPN saw an increase of 38% new streaming users over the age of 46, while the youngest cohort between 17 and 25 was up just 8%.

ink (something): (계약을) 체결하다, 맺다
This is why, as the leagues have made an effort to ink more deals with streaming and tech platforms, they’re also trying to reach younger audiences in new ways.

throws (one) hat in the ring: 경쟁에 뛰어들다, 참여를 선언하다
Some sources tell me they think it’s only a matter of time before TikTok throws its hat in the ring.

foresee: 예상하다, 내다보다
But TikTok doesn’t foresee that as its next step yet.

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Brands Revive Trends to Tap Into Millennial Spending

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VOCABULARY & EXPRESSIONS

merch: 굿즈, 상품
gimmick: 눈길을 끄는 장치
TV shows, concerts, merch, food, gimmicks, all saying oops, I did it again.

romanticize: 낭만적으로 미화하다
We romanticize the past, and this is where nostalgia kicks in.

encourage: 장려하다
Can we encourage this amongst adults?

familiar: 익숙한
With the stars in commercials to live music, also finding a familiar frequency.

desire: 욕구
That’s definitely a part of the desire to push back and ground themselves in real life experiences again.

strike a chord: 공감을 불러일으키다
That’s something that is really striking a chord right now.

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Why It Feels Like Every Movie Is Just Another Sequel

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VOCABULARY & EXPRESSIONS

prevalent: 널리 퍼진
It’s been a trend playing out in Hollywood for decades, but it’s even more prevalent right now.

constitute (something): ~ 을 구성하다
But there is some debate as to what exactly constitutes a franchise.

intellectual property: 지적 재산
All of these things are easier and sometimes only possible with known IP, meaning intellectual property.

tally: 합계를 내다
The 2025 Pixar movie cost an estimated $150 million to make, and tallied just $154 million globally during its run in theaters.

highest grossing: 흥행 수익이 가장 높은
Since 2017, there have been five different years where no original film cracked the top ten highest grossing movies of the year.

merchandise: 상품
Think theme parks, cruises, merchandise.

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How Shopping Chatbots Might Transform Retail

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VOCABULARY & EXPRESSIONS

task: 일, 과제
And the vision is that in the future, you’ll set the AI agent a task and a budget and leave it to it.

retailer: 소매업자
And is it really what retailers want either?

ensure: 보장하다
It showcased a new way for brands to serve their products through AI search, ensuring that they appeared in recommendations and could be purchased.

bespoke: 개인 주문에 따라 맞춘
On the one hand, the shopping experience will be more bespoke, but on the other, shoppers will really need to consider how much personal data they’re willing to give away.

apparel: 의류
For example, I might want to spend a lot of time in discovery for apparel.

browse: 둘러보다
Or maybe they will simply miss being able to browse products for themselves?

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Copyrighted Works To Become Public Domain in 2026

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VOCABULARY & EXPRESSIONS

territory: 구역
The film All Quiet on the Western Front entered new territory in 2026.

iteration: 반복
Some of these characters change and develop over time and so it’s only the first iterations.

intellectual property: 지적 재산
Duke professor and intellectual property law expert Jennifer Jenkins leads a team that tracks down copyright records every year.

track down (something): ~을 찾아내다
Artists and creators can use these works in their own creations without having an army of lawyers, without having to worry about a lawsuit, without having to track down the original copyright owners.

generate (something): 만들어 내다
Jenkins says access helps push art forward and generate big new ideas like Wicked based on public domain characters from the Wizard of Oz book.

wellspring: 원천
It’s a wellspring of creativity.

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Media Training,  Mastering Difficult  Questions

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VOCABULARY & EXPRESSIONS

tactic: 전략
There’s a range of different tactics that journalists might try to use to produce an answer from you that you may not have wanted to give in the first instance.

negative: 부정적인
affirm: 단언하다 
One of the most obvious ones is the loaded question, and that is where the journalist has already assumed that there is a negative outcome which they will try to encourage you to affirm.

binary choice: 양자택일
The false dilemma question is one that journalists often use to present a series of binary choices, as though one is not possible without the other.

hypothetical question: 가상의 질문
divulge: 누설하다
The hypothetical question invites you to consider a scenario that may not ever happen, in a way which may lead you to divulge unintended information.

concise: 간결한
What it gives you is the ability to be transparent, concise, and clear.

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Executive Presence

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VOCABULARY & EXPRESSIONS

authority: 지휘권
authenticity:진본
Executive presence is the ability to project authority to communicate with confidence and authenticity.

body language: 몸짓 언어
But if you’re looking for some tips to make sure that your body language projects what you want it to, then think about these three things for your camera presence.

ditch: 버리다
Ditch the ‘if’ ‘would’ ‘could’ and move to ‘when’ ‘will’ and ‘should.’

vital: 필수적인
It makes you look comfortable in your own skin and helps with that vital connection with your audience.

reinforce: 강화하다
So make sure to support and reinforce what you’re saying on video with your executive presence.

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The Fine Line between Marketing and PR

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VOCABULARY & EXPRESSIONS

complement one another: 서로를 보완하다
We look at how they complement one another.

close knit: 긴밀히 맺어진
There’s some really, really close knit things that occur here.

driven by reputation: 평판에 의해 주도되는
reality: 현실
So with PR, we’re driven by reputation, and our reputation as an organization is very much our reality.

organization: 조직
consistent: 일관된
transparent: 명백한
If an organization spends time both marketing, providing clear, consistent communications and messages and PR being transparent in their operations, they can start to help one another.

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Media Training: The Bridging Technique

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Vocabulary & Expressions

politician: 정치인
dodge: 피하다
Now we’re all used to hearing politicians in particular dodge or avoid questions when they’re asked them.

audience: 청중
credibility: 신뢰성
It gets you nowhere and if your audience hears you doing it your credibility goes out the window.

agenda: 의제
It’s important to prepare for negative questioning and know how to answer before moving things on to your own agenda.

brief: 간단한
I’m glad you raised that point and go on to address it briefly.

journalist: 기자
editor: 편집자
Journalists, their editors, and most importantly the audience will allow you to do this so long as you don’t appear evasive or shifty.

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Why You Have an Accent in a Foreign Language

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Vocabulary & Expressions

abroad: 해외로
Have you ever found yourself speaking English with a weird hybrid accent when you go abroad?

palm: 손바닥
Hold the palm of your hand up in front of your mouth and say “Paris” in English.

puff of air: 뿜어져 나오는 바람
You’ll feel a little puff of air on your hand.

ditch: 버리다
Ditching your language’s stress pattern is often very hard and is not always well taught.

whereas: 반면
intervals: 간격
Whereas in English, the stressed syllables come at roughly regular intervals, and the remainder are less distinctly pronounced.

distinguish: 구별하다
This is how you could distinguish Italian from English being spoken through a wall…

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