Media Training: The Bridging Technique

Vocabulary & Expressions

politician: 정치인
dodge: 피하다
Now we’re all used to hearing politicians in particular dodge or avoid questions when they’re asked them.

audience: 청중
credibility: 신뢰성
It gets you nowhere and if your audience hears you doing it your credibility goes out the window.

agenda: 의제
It’s important to prepare for negative questioning and know how to answer before moving things on to your own agenda.

brief: 간단한
I’m glad you raised that point and go on to address it briefly.

journalist: 기자
editor: 편집자
Journalists, their editors, and most importantly the audience will allow you to do this so long as you don’t appear evasive or shifty.

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