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    Media & PR Interviews delivering content, listening, vocabulary

    Media Training: The Bridging Technique

    SPEP R&D ⋅ July 5, 2024

    Vocabulary & Expressions

    politician: 정치인
    dodge: 피하다
    Now we’re all used to hearing politicians in particular dodge or avoid questions when they’re asked them.

    audience: 청중
    credibility: 신뢰성
    It gets you nowhere and if your audience hears you doing it your credibility goes out the window.

    agenda: 의제
    It’s important to prepare for negative questioning and know how to answer before moving things on to your own agenda.

    brief: 간단한
    I’m glad you raised that point and go on to address it briefly.

    journalist: 기자
    editor: 편집자
    Journalists, their editors, and most importantly the audience will allow you to do this so long as you don’t appear evasive or shifty.

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