Making Your Business Pitch Irresistible

compelling: 설득력 있는
Anyone who has a small business has to be able to talk about it in a really compelling way.

convoluted: 난해한, 복잡한
…use simple words instead of long, convoluted words or jargon.

talk down to (someone): ~를 얕보는 듯한 투로 이야기하다
And by the way, I wouldn’t think of this as talking down to people…

rubbish: 쓸모없는 것
If your pitch, your idea, cannot fit on the back of a napkin, it’s rubbish.

verbally: 구두로, 말로
When I deliver information to you verbally, you’ll remember about 10 percent of this conversation tomorrow.

retention: 기억(력)
But if I were to show you pictures like that napkin, retention soars to 65 percent.