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    Industry Trends listening, manufacturing, vocabulary

    Why Car Companies Still Spend Thousands on Clay Models

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    intricate: 복잡한
    The details vary based on how intricate of a model it is.

    finalize: 마무리 짓다, 완결하다
    Depending on how many adjustments are made to the model, it can take a couple of years to finalize.

    evaluate: 평가하다
    It’s very difficult to evaluate proportions of a car on a screen.

    aerodynamic: 공기 역학의
    Clay models can also be useful for aerodynamic testing in the wind tunnels, where engineers evaluate a car’s drag or how easily it passes through the air around it.

    ancient: 고대의, 아주 오래된
    This doesn’t mean clay models are an ancient design method that hasn’t changed.

    tedious: 지루한, 싫증 나는
    malleable: 가단성의, 두들겨 펼 수 있는
    An edit like this can be tedious, but using the malleable clay allows designers to visualize and make multiple changes with real-world proportions.

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    Industry Trends listening, manufacturing, vocabulary

    Why Americans Love SUVs

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    spike: 급증
    This big spike in sales is forcing automakers to make big changes.

    analyst: 분석가
    That’s Michael Ward, an auto analyst at Williams Trading.

    workforce: (기업 등의) 노동자, 직원
    They do have a talented workforce in the Lordstown area.

    mileage: 연비
    …better mileage, higher profit, and consumer need.

    affordable: 감당할 수 있는 (가격)
    Some experts think low gas prices make SUVs and trucks more affordable.

    gas-guzzling: 연료를 많이 소비하는
    behemoth: 거대한 것
    On top of the falling prices, these SUVs aren’t the gas-guzzling behemoths of the early 2000s.

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    Industry Trends listening, manufacturing, vocabulary

    Flying Car Completes First Inter-City Flight

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    click of a button: 클릭 한번으로 될 만큼 쉬운
    A 35-minute flight in a car that at the click of a button can transform into an aircraft…

    niche market: 틈새 시장
    take off and land: 이·착륙
    While this flight represents a milestone in this niche market, it isn’t the only prototype in town and it needs a runway to take off and land…

    take off: 도약하다, 발전하다
    But with the technology taking off, there is the question of exactly how they will fit into today’s world.

    staple: 주요한 테마
    depict: 묘사하다
    dystopian: 반(反)이상향의
                           (≠ utopian)
    Flying cars may be a staple in films depicting dystopian futures where traffic jams would be a problem.

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    Industry Trends listening, manufacturing, vocabulary

    How Cars Went From Boxy to Curvy

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    sleek: 매끈한
    …streamliners like this Chrysler Airflow used a sleek design to reduce wind resistance.

    steady decline: 꾸준한 감소
    Gas prices were on a fairly steady decline at this point, so streamlining for fuel efficiency was less of a concern.

    whopping: 무려
    In the 60s, a gallon of gas in France cost a whopping 73.1 cents, while it was just 31 cents in the U.S.

    aerodynamic: 공기 역학의
    So European designers started experimenting with more aerodynamic designs…

    upscale: 고소득층에 속하는, 부유한
    …American automakers started to copy the European aerodynamic look to try to attract upscale customers.

    skyrocket: 급등하다
    American gas prices at this point were skyrocketing due to conflict in the Middle East.
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    Industry Trends listening, logistics, vocabulary

    World’s Most Expensive Vending Machine

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    be about to: 막 ~하려는 참이다
    I’m about to make the biggest purchase of my life.

    insane: 신기한, 말도 안 되는
    But this insane vending machine has a story that you’re not going to want to miss.

    story: (건물의) 층
    He built a dealership that has not one, not two, but 15 stories.

    up to: ~까지
    Now he can hold up to 60 cars on a tiny lot.

    do (one’s) magic: 마법을 부리다, 능력을 발휘하다
    …the machine does its magic…

    just like that: 그렇게, 이렇게 쉽게
    And just like that, in under two minutes, I just bought a Porsche. 

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    Digital Transformation listening, manufacturing, vocabulary

    In-car Entertainment Systems Featured at CES

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    show off: 뽐내다, 자랑하다
    …automakers showed off their next-generation vehicles at the CES 2023 Trade Show…

    reshape: 재편하다, 변화시키다
    …they’re reshaping the in-car entertainment experience.

    converge: 모여들다
    Thousands of tech enthusiasts converging on Las Vegas were given a peek…

    make waves: 화제를 모으다
    This smart baby stroller made waves.

    pinch: 꼬집다, 꼭 집다
    …we try to determine the ripeness of avocados by pinching avocados in the store…

    non-destructive: 비파괴적인
    We are using a non-destructive method with light…

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    ESG & Sustainability energy, listening, vocabulary

    Europe’s Mega EV Charging Campus

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    clogged: 막힌
    Amsterdam is one of Europe’s busiest cities, but over the years it has become clogged by heavy traffic…

    legislator: 입법자
    City legislators have set out to change that.

    grid: 전력망
    …electricity that cannot be provided by the country’s grids.

    green credentials: 친환경 인증
    Amsterdam is known for its green credentials.

    limited resources: 한정된 자원
    …to ensure humanity lives within the means of the planet’s limited resources.

    spearhead: 선두에 서다, 앞장서다
    Amsterdam is spearheading here, but it will actually have to happen in all big cities…

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    Digital Transformation IT/Telecom, listening, vocabulary

    The Electrification of the Automotive Industry

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    bipartisan: 양당의, 초당파적인 
    …we congratulate the administration and the bipartisan effort in Congress that led to this moment.

    build for: ~을 위해 만들다
    We were built for this moment.

    rollout: 출시
    …which is an important piece of the EV rollout. 

    stakeholder: 이해관계자 
    …we’re gonna be working, bringing our technology to stakeholders in every single one of those areas.

    team with (somebody): ~와 협업하다
    apprenticeship program: 견습 프로그램 
    We’ve teamed with Wake Technical Community College to create an apprenticeship program.

    hit the road: 효력이 생기다, 적용하다, 시작하다 
    …so maybe you can give an example of how, you know, these funds will really hit the road so to speak.

    bullish: 낙관적인 
    What we’re most bullish about is the idea of utilities being key players…

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    Industry Trends listening, manufacturing, vocabulary

    IONIQ Concept ‘SEVEN’

    SPEP R&D ⋅ June 28, 2024

    Vocabulary & Expressions

    man cave: 맨 케이브 (집 안에서 가족들로부터 떨어져 휴식이나 취미 활동을 할 수 있는 남자를 위한 공간)
    Take a look at this perfect man cave for dad.

    shoot: (영화, 사진 등을) 촬영하다, 찍다 
    For his daughter, it makes an ideal studio for shooting videos.

    hygienic: 청결한
    lounge: 거실, 휴게공간
    …it becomes the perfect hygienic lounge.

    wide-open view: 탁 트인 전망
    chill: 느긋한 시간을 보내다 
    With a wide-open view and fresh air, it is the ideal space to relax and just chill. 

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