Fashion

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How ‘BTS’ Changes the World

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Vocabulary & Expressions

joint effort: 협력
The BTS ‘Love Myself’ campaign is a joint effort with UNICEF to stop…

look inwardly: 내면을 들여다보다
I get loved myself and look inwardly, accept my culture, and accept my background…

poppy and catchy: 흥이나고 귀에 쏙 들어오는
A lot of BTS’s music is poppy and catchy… 

collective action: 집단 행동
We need as many people as possible to help us through individual action and through collective action.

break through: 뚫고 나아가다
There are moments when we really want to break through and we want to reach out to the world.  

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Why Is BTS So Popular?

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Vocabulary & Expressions

compilation video: 편집된 모음영상
I was watching a compilation video.

end up: 결국 ~하게 되다
I ended up listening to the music.

get hooked: ~에 푹 빠지다
I got hooked.

groupie: 가수를 따라다니는 소녀 팬
They see me as being a groupie for many years.

embody: 상징하다, 구현하다
It’s really about embodying their message like positive mental health. 

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Phil Mickelson Becomes the Oldest Major Winner With US PGA Championship Success

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Vocabulary & Expressions

shut my mind: ~에 신경을 끄다
quiet things down: (기분 등을) 진정시키다
I’ve tried to shut my mind to a lot of stuff that was going on around like I wasn’t watching TV,…..,I was trying to quiet things down because I’ll get my thoughts racing.

execute:  실행하다
…but I wasn’t executing the way I believed I could.

breakthrough: 약진, 발전, 돌파구
So, it’s very exciting because I’ve had a few breakthroughs on being able to stay more present.

cherish: 소중히 여기다, 간직하다
fulfillment:성취 
I’ll cherish for my entire life and I don’t know how to describe the feeling of excitement and fulfillment.

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New Magic Word for Branding Is Collaborations

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Vocabulary & Expressions

feeding frenzy: 떼 지어 몰려듦
tactical: 전략적인
But now we see a feeding frenzy of tactical virality based on one magic symbol.

comingle: 혼합하다
The most obvious answer is the magic that happens when brands comingle fans.

taste bud: 입맛
monkey with (something): ~을 가지고 놀다
There are taste bud collaborations that monkey with our senses, like Coffee-Mate and Snickers…

lucrative: 수익성이 좋은
…of all the characters on the keyboard, this cross may be branding’s most lucrative.

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“Squid Game” Set To Become Netflix’s Most-Streamed Series Ever

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Vocabulary & Expressions

hyper- : 과도한, 지나친 
The Korean language drama is so hyper-violent though…

dazzling: 휘황찬란한, 현혹적인 
The Korean drama series with its dazzling vivid visuals accompanied by moments of stunning violence….

-esque: ~풍[식]의, ~의 형식이나 방법으로 
I would describe Squid Game as a little Hunger Games-esque…

down on one’s luck: 운이 안 좋은, 불운의 
Squid Game is about a group of down on their luck contestants

allegorical social commentary: 풍자적인 사회 논평
spine tingling: 등골이 오싹오싹한 
Allegorical social commentary or simply gruesome spine tingling horror….

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