SPEP R&D

About SPEP R&D

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Brands Revive Trends to Tap Into Millennial Spending

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VOCABULARY & EXPRESSIONS

merch: 굿즈, 상품
gimmick: 눈길을 끄는 장치
TV shows, concerts, merch, food, gimmicks, all saying oops, I did it again.

romanticize: 낭만적으로 미화하다
We romanticize the past, and this is where nostalgia kicks in.

encourage: 장려하다
Can we encourage this amongst adults?

familiar: 익숙한
With the stars in commercials to live music, also finding a familiar frequency.

desire: 욕구
That’s definitely a part of the desire to push back and ground themselves in real life experiences again.

strike a chord: 공감을 불러일으키다
That’s something that is really striking a chord right now.

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Philadelphia High School Fights Misinformation Crisis

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VOCABULARY & EXPRESSIONS

accessible:접근 가능한, 쉽게 이용할 수 있는
And for today’s youth, information has never been more accessible, but as our feeds become more flooded with AI-generated content and misinformation, that line between what is real and what is fake is getting harder to see.

principal: 교장
warp: 왜곡하다
There’s one Philadelphia principal, though, that started to see how much of a problem that was shaping up to be with her students’ views of the world being warped, and so she decided it was time to take some action.

influence: 영향, 영향력
For today’s students, one of the most powerful influences doesn’t always come from a classroom.

navigate: 헤쳐 나가다, 탐색하다
With so much time being spent online, students are constantly navigating a flood of information.

curriculum: 교육과정
The project is a student-driven club that creates a curriculum to help high school students process information that they are consuming online, and the most important part of the mission is letting the students take the lead.

advertising: 광고
The lesson plans are hands-on and educational, and during one unit, students made their own commercial advertising the importance of checking your facts.

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Britain’s Coolest Convenience Store Brings Curry, Vibes

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VOCABULARY & EXPRESSIONS

reputation: 평판, 명성
Londis N16 has built that reputation through homemade curries, a loyal fan base, and an Instagram account.

zeitgeist: 시대 분위기/흐름
gentrify: (낙후된 지역이) 고급화되다
diverse:  다양한
The East London store has been run by three generations of the Patel family, capturing the zeitgeist of a gentrifying but still diverse part of the capital.

survival: 생존
And it’s proved popular even as stores fight for survival in an era of online shopping, same day delivery, and out of town superstores.

cultural touchstone: 문화적 상징
everyday essentials: 일상적인 생필품
Corner shops or convenience stores have long been a British cultural touchstone designed to sell everyday essentials to customers who as towns and cities rapidly expanded found themselves far from the traditional high street.

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U.S. Debt Exceeds GDP for First Time Since World War II

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VOCABULARY & EXPRESSIONS

grim: 암울한, 심각한
The United States has hit a grim financial milestone.

valuation: 기업 가치
obscure: 가리다, 덮어버리다
Yeah, look, we have these record-shattering stock market valuations we talk about all the time, but it obscures a very inconvenient and very important more important development.

reform: 개혁
There’s no even the slightest pretense of reforms that would rein in all of the stuff as its spending.

entitlement: 의무지출
And we talk a lot in these debates about discretionary and defense spending, but really most of the heat and light in the federal budget really takes place in entitlement spending.

allure: 매력
The Treasury has you know, lost the little Treasury debt has been losing a lot of what it calls its risk-free allure.

liquid: 유동성이 높은
People want Treasuries because they’re safe and they’re liquid, but there are all these risks out there.

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Canada Expands Citizenship Eligibility to More Americans

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VOCABULARY & EXPRESSIONS

prompt: 촉발하다
surge: 급증, 급등
And this is prompting immigration lawyers on both sides of the border to report a surge in applications.

ancestry: 조상
bloodline: 혈통
This new law passed by the government before the end of last year has opened up citizenship to anyone who can prove essentially that they have Canadian ancestry in your bloodline.

strict: 엄격한
There are very strict guidelines to that.

genealogist: 족보 연구가
Hiring a lawyer though or a genealogist or some other expert that might help you trace through the generations that could cost you thousands.

stark: 극명한
avenue: 길, 방안
It’s a stark contrast to what we’re seeing here in the US where avenues to US citizenship are becoming more and more restricted.

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Apple Announces Tim Cook To Step Aside as CEO

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VOCABULARY & EXPRESSIONS

transition: 전환
chairman: 회장
…Tim Cook transitioning to the executive chairman.

remarkable: 놀라운
And really, the run has been remarkable.

instrumental: 핵심적인 역할을 한
disrupt: 판도를 바꾸다
He’s been at the company since 2001, and they say he was instrumental in products that so many of us use every single day, and products that really disrupted how we use technology and how we use communications.

rapid pace: 빠른 속도
So just think how the rapid pace of change since John Ternus came to the company in 2001.

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Deliver Hard News with Compassion

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VOCABULARY & EXPRESSIONS

organization: 조직
structure: 구조
Sometimes you have to tell whole organizations that there’s going to be a new structure to things.

empathy: 공감
compassion: 연민
Now, one of the biggest problems that we have is misunderstanding empathy and compassion.

transmit: 전송하다
You have a plan for how you’re going to transmit this information, and actually what you’re going to suggest to people who are affected.

fundamentally: 근본적으로
That’s fundamentally superior in every way.

virtue: 미덕
It’s an unaccompanied virtue, and as a virtue, it can quickly turn into a vice.

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How I Started My Career in PR

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VOCABULARY & EXPRESSIONS

real world application: 실무 적용
It was a lot of writing, a lot of reading, and a lot of real world applications.

get off the ground: 시작되다
And that’s when I knew that I definitely wanted to start my career representing smaller companies that are just trying to get off the ground.

firm: 회사
spokesperson: 대변인
But then you have the smaller firms like mine that are representing local companies that you probably walk past every day whenever you see one of their spokespeople on the news.

tangible: 눈에 보이는
It was really great seeing like tangible outcomes from my work.

reintegration: 사회 복귀
I have gotten to work on a few reintegration campaigns for returning citizens so that’s helping incarcerated people transition back into daily life.

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What’s the Reason Behind the K-Shaped Economy?

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VOCABULARY & EXPRESSIONS

inequality gap: 불평등 격차
It pretty much describes the country’s worsening inequality gap.

classified: 주제별로 분류된
recession: 경기 후퇴
Economies can be classified in a few different ways as they rebound from a recession.

splurge: 돈을 물 쓰듯 쓰다
The K-shaped recovery explains how high income consumers continue to splurge on luxury goods, homes and travel, all while keeping their jobs during the pandemic.

spectrum: 범위
groceries: 식료품
Consumers on the lower end of the spectrum are struggling to afford basic necessities like housing and groceries.

wealth concentration: 부의 집중
A key measure of wealth concentration, or the amount of wealth held by a select few, is sitting at a 60 year peak.

disrupt: 방해하다
And outside of politics, AI will likely disrupt who will get well-paying jobs.

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OpenAI Announces It Is Shutting Down Video Platform Sora

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VOCABULARY & EXPRESSIONS

controversy: 논란
The AI videos, like the ones you see here, have generated some controversy.

remarkable: 놀랄 만한
What was remarkable about that Disney partnership was that it was only in December.

physical: 육체의
They say that they want to focus on things that are real world physical tasks.

equity investment: 주식투자
They had a $1 billion equity investment in OpenAI as a result of a partnership where they said, we are going to allow Disney characters on Sora again.

profitability: 수익성
I just wonder if it’s about profitability.

indication: 암시
bottom line: 실적
Is this an indication that they felt as if maybe Sora was not as profitable for them, for their bottom line as they thought it was going to be, hence why they’re shutting those doors?

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