Speeches & Storytelling

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Jeff Bezos on why it’s always Day 1 at Amazon

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Vocabulary & Expressions

stasis: 정체
Day 2 is stasis followed by irrelevance followed by excruciatingly painful decline followed by death.

nimbleness: 민첩함, 영특함
..you can lose your nimbleness…

scale and scope: 규모와 범위
…all the advantages that come with scale and scope.

dodge: 재빨리 휫 움직여 피하다
You also want to dodge those punches so you’d like to be nimble.

customer obsession: 고객에 대한 집착
I already spend some time on one of them which is customer obsession.

insulated: 단열된, 단음된 (고객의 소리를 듣지 못하는 상태)
They’re insulated from customers.

velocity: 속도
But one of the things that happens is the decision-making velocity slows down.

pitfalls and traps: 위험과 덫
You can teach people to avoid these pitfalls and traps.

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The Strongest Predictor for Success

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Vocabulary & Expressions

cadet: (경찰·군대의) 간부 후보생
drop out: 중퇴하다
We tried to predict which cadets would stay in military training and which would drop out.

predictor: 예측 변수
…one characteristic emerged as a significant predictor of success.

perseverance: 인내, 끈기
Grit is passion and perseverance for very long-term goals.

day in, day out: 날이면 날마다, 끊임없이
Grit is sticking with your future day in, day out…

growth mindset: 성장형 사고방식(노력한 만큼 성장과 발전이 가능하다고 믿는 사고방식)
So far, the best idea I’ve heard about building grit in kids is something called “growth mindset.”

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Sweet Pleasures of Coca-Cola’s Storytelling

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Vocabulary & Expressions

embrace: 받아들이다
If you’re not embracing the idea that there’s this exchange right now…

be willing to: ~할 의향이 있다
…it’s on us as brand storytellers to create content that you are willing to watch.

relevant: 관련 있는, 와닿는
We’re evolving our storytelling to be more relevant, to be more engaging…

one-way dialogue: 일방적인 대화
two-way dialogue: 상호간의 대화
So it’s no longer just a one-way dialogue, it really is a true two-way dialogue.

orchestrate: 편곡하다
…all orchestrated with the sounds of the movie theater.

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