Seoul, ‘Favorite Worldwide City’ by Millennials, Gen Zs

cultural asset: 문화재
Following the announcement, the foundation said the ever growing global reach of K-pop and Seoul’s diverse cultural assets appealed strongly to so-called millennials and Gen Z who make up the MZ generation.

notably: 뚜렷이
It said the appeal was notably strong in North America.

charm: 매력
And that Seoul will keep developing tourism content and expand marketing to showcase the city’s countless charms.

runner-up: 2위
Besides Seoul, Dublin was runner-up, followed by Hong Kong in third with London coming in fourth.

conduct: (진행)하다
preference: 선호
The vote was conducted from September 2024 to May this year with, 800,482 people taking part to express their preference.

recognition: 인정, 표창
In fact, the latest recognition marks the fourth year in a row that Seoul has finished at the top of the MZ poll.