People Don’t Buy Ideas. They Buy You

VOCABULARY & EXPRESSIONS

grumpy: 기분이 언짢은, 심기가 불편한
We had somebody come out on Shark Tank one time and I was in a grumpy mood and this person was pitching their idea.

accountant: 회계사
We can hire an accountant to help you.

efficiency: 효율성
You’re selling incredible efficiency idea to the company, tell me how you came up with it.

subconscious: 잠재의식, 무의식
conscious: 의식적인, 의식
The subconscious message is more powerful than the conscious mind.

stability: 안정성
So, if you’re selling something about stability and security, you need to portray stability and security.

expenditure: 지출, 지출액
return on investment: 투자수익률, 투자 대비 수익
But if you’re pitching it to the CEO, you need to start thinking about business outcomes, finance, expenditure, ROI, return on investment, all of those things.