South Korean Industry Poised for Global Dominance

VOCABULARY & EXPRESSIONS

record profits: 사상 최대 이익, 기록적인 수익
For South Korea’s skin care and cosmetics sectors, it means record profits.

vault past (something): ~을 단숨에 앞지르다, 뛰어넘다
Their exports hit 11.4 billion dollars last year, up nearly 12% vaulting past the US and into second place.

surpass: 능가하다, 뛰어넘다
Our goal is to surpass France and encourage more people to use K-beauty products.

formally: 공식적으로
The South Korean government has formally designated K-beauty as a strategic national asset due to its rapid global growth.

pivot towards (something): ~쪽으로 방향을 전환하다
Korean companies are now pivoting towards the Americas as well as Europe, the Middle East, and Southeast Asia.

comprehensive: 종합적인, 포괄적인
It’s not just a makeover, but a comprehensive strategy.

global sensation: 세계적인 열풍
Is K-beauty a durable global sensation or just a viral moment?