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How Companies Charge You More Based on Shopping Data

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VOCABULARY & EXPRESSIONS

price hike: 가격 인상, 가격 상승
rigged: 조작된, 불공정하게 짜인
It seems to me price hikes are not random, they’re starting to feel rigged.

incognito mode: 익명 모드, 시크릿 모드
And check out what happened when we used incognito mode, the price difference was $19 between the highest and lowest.

demographics: 인구통계학 정보, 인구통계학적 특성
In a statement Stubhub says it runs randomized tests on pricing and the fees are not based on the customer’s purchase history or demographics, location, or account data.

policymaker: 정책 입안자
It is time for policymakers to step in and restore the fair price.

behind the scene: 보이지 않는 곳에서, 물밑에서
But here’s the thing, there is so much happening behind the scenes.

frontier: 새로운 영역, 새로운 개척 분야
But the amount of data they have now and the kind of technology and the ways they can use it, that is a new frontier.

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