Why Companies Are “Debranding”

discard: 버리다
…some of the world’s biggest companies have discarded depth and detail to debrand.

shrink: 축소시키다
Now the trick is to shrink an entire identity into a tiny digital box. 

stake: (성공을 위해) 투자한 돈
be obliged to: 하는 수 없이 ~하다 
…these companies grew and the stakes rose, so their logos were obliged to mature.

span: 포괄하다
…vital to brands that span genres, showcase variety, or offer 31 flavors. 

pendulum: (여론 등의) 변화
…when the pendulum will swing and the trend revert to detail, complexity, and personality?