The Economics of McDonald’s International

exclusive: 독점적인, 전용의  
respective: 각각의
They’re exclusive to McDonald’s in their respective countries.

bulk: 대부분
…but the bulk of their restaurants are actually international.

localization: 현지화
Adopting a menu like this is a strategy companies use called localization…

incorporate: 포함하다
Local flavors are incorporated in several ways.

interpretation: 해석, 이해
spice: 양념, 향신료
…each one of those markets has a different interpretation of what spice means to their consumers.