IKEA Effect’ Behind the Company’s Business Model

encounter: (예기치 않게) 맞닥뜨리다, 마주하다
If you’ve ever visited an Ikea, you’ve likely encountered their store’s endlessly winding floor plan.

conventional: 통상적인
Ikea may be the biggest furniture retailer on the planet, but it’s certainly not conventional.

maze: 미로
When you step into an Ikea, you immediately sort of are put into this maze-like path of different rooms.

keep (someone) curious: 계속 (누군가를) 궁금하게 하다
The floor plan of most Ikea stores resembles a maze that curves about every 50 feet to keep customers curious about what comes next.

frustratingly: 답답할 정도로
An Ikea is, to some, frustratingly winding, but really, it’s laid out as an experience to get you to buy more.

coin (something): (새로운 말이나 표현 등을) 만들다
The term Ikea effect was first coined in 2011 by researchers who noticed a similar phenomenon in other products and businesses.

dorm: 기숙사
You know, obviously, if you go into a student dorm room, you’re gonna find a lot of Ikea, but you’ll also find some Ikea products in a wealthy person’s home.

aesthetic: 미학
 It’s this idea that everything is imbalanced, both price, form, function, the aesthetic, the sustainability.