The Fine Line between Marketing and PR

complement one another: 서로를 보완하다
We look at how they complement one another.

close knit: 긴밀히 맺어진
There’s some really, really close knit things that occur here.

driven by reputation: 평판에 의해 주도되는
reality: 현실
So with PR, we’re driven by reputation, and our reputation as an organization is very much our reality.

organization: 조직
consistent: 일관된
transparent: 명백한
If an organization spends time both marketing, providing clear, consistent communications and messages and PR being transparent in their operations, they can start to help one another.