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How TikTok And YouTube Are Reinventing Sports Viewership

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VOCABULARY & EXPRESSIONS

soar: 급등하다, 크게 증가하다
Sports ratings are soaring, but for younger audiences, leagues, teams and media networks are increasingly forced to meet those fans on social media.

lion’s share: 가장 큰 몫, 대부분
plummet: 급감하다, 급락하다
Live sports attracts the lion’s share of viewers even as cable subscriptions plummet.

cohort: 연령층, 집단
ESPN saw an increase of 38% new streaming users over the age of 46, while the youngest cohort between 17 and 25 was up just 8%.

ink (something): (계약을) 체결하다, 맺다
This is why, as the leagues have made an effort to ink more deals with streaming and tech platforms, they’re also trying to reach younger audiences in new ways.

throws (one) hat in the ring: 경쟁에 뛰어들다, 참여를 선언하다
Some sources tell me they think it’s only a matter of time before TikTok throws its hat in the ring.

foresee: 예상하다, 내다보다
But TikTok doesn’t foresee that as its next step yet.

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